Read Circulate’s exclusive preview of Ken Webster’s recently released book, The Circular Economy: A Wealth of Flows. The extract below is the beginning of the ninth chapter “The Regenerative Biological Cycle – At Scale”.
The importance of design in business has become more apparent in the past decade or so. The well-known story of Apple will spring to mind for many, but this has undoubtedly been a much broader trend, as Fast Company explained in 2012: “Innovation today is inextricably linked with design
What would Europe’s economy look like if it underwent a paradigm shift and transitioned to a circular economy? How would it impact growth, jobs, resource, energy use and CO2 emissions? What does it mean for ordinary households? Those questions have been addressed in a new report, “Growth Within: a circular
Over the course of evolution, ecosystems have perfected their strategies for long-term prosperity, in particular by balancing efficiency with what makes systems resilient to perturbations. After over four billion years of natural selection and adaptiveness, the living world has found the sweet spot for durability, which is a universal characteristic
Ken Webster, Head of Innovation at Ellen MacArthur Foundation and author of The Circular Economy: A Wealth of Flows, shares some of his thinking behind this important new publication in this interview with Circulate.
For the first time, companies will be able to assess how successful they are in transitioning to a circular economy. The Ellen MacArthur Foundation and Granta Design announced the findings of the Circularity Indicators Project and the release of a web-based assessment tool that can be used by businesses to
The most common examples of the circular economy in practice are in sectors like consumer electronics – high value products and technologically focused. Indeed, many of the initial opportunities, or “lowest hanging fruit”, have been in developing business models around reuse, refurbishment and remanufacturing, and it is likely that the