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This reversible glue could change the way we make everyday products

As part of Circulate’s collaboration with the Disruptive Innovation Festival, we’re featuring insights from the lineup, in advance of their performance at the DIF. Find out more at, and don’t forget to tune into this session on modular design for the circular economy, live on 23 Nov, 2017 at 16:00 – 16:30 GMT

Glues have been the cornerstone of linear mass production. Different materials can be easily combined for the huge variety of performance demands in our everyday stuff. But the same glues are a circular economy nightmare. They are a major obstacle when it comes to opening up products to salvage components, or for separating materials to create pure streams and achieve proper recycling.

Circular economy initiatives in the built environment – for example by BAM or Arup – have also encountered this hurdle. In response, some developers have started building with “dry connections”. Different building materials like wood, varieties of plastic and concrete can be easily recovered if only screws are used. It’s a great solution, but not easy to implement in products like packaging, carpet, mattresses and alike.

So what about a glue that works like a screw? That’s the idea behind the DSM-Niaga joint-venture. Deploying this solution starts off in the same way, as the glue does what other glues do, holding layers together for the lifetime of the product. What is different however, is that this glue “unclicks” when exposed to a signal after use. This “screw glue” enables the recovery of pure materials after use, and thereby increases the business case for recycling.

DSM-Niaga used the glue in carpets first. Start-up Niaga (‘again’ spelled backwards) was motivated by the giant volumes of carpet wasted globally. Even though this is a giant waste stream, the complex combination of materials used today, including adhesives, makes carpet economically uninteresting to recycle. Together with DSM, Niaga tried to redesign carpet from scratch.

The joint-venture’s objective was to make carpets fully recyclable back into a carpet, without compromising on price and quality. This objective was met after using a straightforward redesign strategy:

1) use the lowest possible range of materials

2) use only materials with scientific proof on their recyclability and material health

3) all materials should be easily recovered in their pure form after use.

Niaga first reduced today’s diversity of materials in carpets to only two materials, without compromising on quality. Then they applied this reversible glue to marry the two material layers together. Since the adhesive is made from polyester, just like one of the main two ingredients, no additional material complexity was added here either. After use, the two materials can be decoupled in a split second, for full carpet-to-carpet recycling.

To the companies’ surprise, the simple materials set improved the performance far beyond recycling at the end of use. The new design also meant easier installation, improved fire resistance and stain resistance, strong weight reduction, and 90% energy reduction in production. Today, the Niaga Technology is offered to carpet manufacturing companies globally, and in the US the carpet is already available in shops.

The redesign team of DSM-Niaga is now looking for other products to redesign, using the same philosophy and reversible adhesive. This week, it has announced a collaboration with mattresses firm Royal Auping, to jointly redesign mattresses for closed loop recycling. Together with carpet and diapers, mattresses are in the top five landfill items in many countries around the world.

This year at the Disruptive Innovation Festival, materials experts will be looking for other products to be redesign with this reversible glue. Join UCL Material Scientist Mark Miodownik and entrepreneur Eric Logtens from Ecor in a brainstorm about we can use modular product design to reimagine how we make everyday products.

Make sure to join the Google Hangouts session, live at, on 23 November at 16:00 – 16:30 GMT


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The Author

Lukas Hoex

Lukas Hoex

Lukas lectures on circular economy at the University of Amsterdam Science faculty as of 2012. Before joining Niaga, he was responsible for the Circular Economy at DSM, a global life science and material science company. Today Lukas is responsible for marketing at Niaga, a start-up company that redesigns everyday products from scratch for full recycling.

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