Circulate on Fridays: how to convince Republicans about renewables and much more

Welcome to this week’s Circulate on Fridays, where we share four circular economy nuggets we’ve been enjoying this week – there’s something to watch, something to listen to, and a few bits to read for good measure.

The excellent Freakonomics podcast has a new mini series out, called ‘Earth 2.0’. Stephen Dubner and his team ask what sort of world we’d build on a new, habitable planet. Episode one looks at the economy of this new world, drawing on the insights of people like Jeffrey Sachs and Angus Deaton. It’s an interesting thought experiment, one we explored last year on How We Get to Next.

If you want an update on circular economy activity in Europe, check out the European Commission’s recently published LIFE and the Circular Economy report . It’s a detailed summary of more than 100 projects that illustrate how the model works in practice, all of which have been supported by LIFE, the EU financial instrument supporting circular economy efforts. The document is full of case studies and important developments you might have missed, such as the Ellen MacArthur Foundation’s work on metrics for the circular economy.

Read Seb Read’s own investigation into circular materials innovation Image: Pixabay

Joel Makower delves into ‘the strange, circular world of advanced materials’ over at GreenBiz, sharing some of the key players re-thinking what’s in our stuff. Maybe it’s because it’s Friday, but the news that Ford are experimenting with using waste from tequila distilleries in its parts manufacturing certainly caught our eye.

In these times of polarisation, it’s become abundantly clear that the way messages are framed makes a big difference. How does the language we use, the metaphors we deploy and the themes we invoke affect understanding of a message? That’s why we loved this video from Vox, in which Tea Party co-founder Debbie Dooley gives her tips on how you’d convince Republicans that renewable energy is the future:

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The Author

Joe Iles

Joe Iles

I'm Editor in Chief of Circulate and Digital Architect at the Ellen MacArthur Foundation.

When I'm not discussing the circular economy, I also love talking about digital media and online trends, memes, music, bad films and good beer.

You can find me on twitter @joeiles or email joe[at]

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