6 minutes to explain circular economy? This video is a good start

The circular economy is a new way of thinking that often goes against the grain of traditional business. Explaining the concept and getting people on board can be tough, but a new film from Ed Scott-Clarke might be your best bet. Circular Cellular, made as part of Dell’s Legacy of Good programme, offers a six-minute intro to the circular economy with a smartphone as the focus, and input from Fairphone and the Ellen MacArthur Foundation.

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The Author

Joe Iles

Joe Iles

I'm Editor in Chief of Circulate and Digital Architect at the Ellen MacArthur Foundation.

When I'm not discussing the circular economy, I also love talking about digital media and online trends, memes, music, bad films and good beer.

You can find me on twitter @joeiles or email joe[at]

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