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New Plastics Economy report: a blueprint for a circular future for plastics

Today sees the release of The New Plastics Economy: Rethinking the future of plastics, a report on the application of the circular economy framework to global flows of plastic packaging.

The study offers a blueprint to design a circular future for plastics, with research conducted by the Ellen MacArthur Foundation, World Economic Forum and McKinsey and Company, and insight from numerous governments, business, industry associations and experts.

This is the first comprehensive assessment of global plastic packaging flows. The report finds that most plastic packaging is used only once; 95% of the value of plastic packaging material, worth $80-120 billion annually, is lost to the economy.

The report has been produced as part of the Project MainStream initiative, a global, multi-industry initiative which aims to overcome challenges that are too complex to be addressed by one organisation alone.

Find out more details and read the full report here.


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The Author

Joe Iles

Joe Iles

I'm Editor in Chief of Circulate and Digital Architect at the Ellen MacArthur Foundation.

When I'm not discussing the circular economy, I also love talking about digital media and online trends, memes, music, bad films and good beer.

You can find me on twitter @joeiles or email joe[at]