Award Winner Advancing Cradle to Cradle® Soft Furnishing Range

Soft furnishings is a relatively unexplored sector when it comes to Cradle to Cradle® design and circular economy business models. That is in contrast to the impressive work that has been done by companies like Steelcase and Herman Miller in producing office furniture that can be disassembled and reused, refurbished and recycled. However, there now signs that home furnishings are beginning to catch up in terms of design thinking.

Credit: Joss Bleriot
Credit: Joss Bleriot

A designer and recent graduate from Savannah College of Art and Design now intends to fill that void. Jerri Hobdy’s “PUREIIFIHIDE” seating collection isn’t Cradle to Cradle® certified yet, but it has now been announced as one of the winners of the inaugural Cradle to Cradle Product Design Challenge.

PUREIIFIHIDE is unique in that it has found a way to work within a Cradle to Cradle® philosophy while working with leather as a material.

Their vegetable-tanned leather design is a significant departure from traditional leather products, which are normally processed using a large number of chemicals.

Crucially, PURIIFIHIDE also utilises a different model. The steel frames of the furnishings are 100 percent recyclable, while the leather is durable and long-lasting. When the customer does want to dispose of the chair, or if the leather sling does break, the leather can be detached from the frame using a regular screwdriver and be sent back to the company. It will then be used as a raw material being turned into goods like wallets or composted.

Source: This handsome Cradle to Cradle® stool has 9 lives and then some

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Seb Egerton-Read

Seb Egerton-Read

Seb writes daily content for Circulate across the full spectrum of the website's topics. Previously he has spent five years as a freelance writer for a number of websites and blogs. You can e-mail Seb at seb[at]

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