Over the course of evolution, ecosystems have perfected their strategies for long-term prosperity, in particular by balancing efficiency with what makes systems resilient to perturbations. After over four billion years of natural selection and adaptiveness, the living world has found the sweet spot for durability, which is a universal characteristic
Ken Webster, Head of Innovation at Ellen MacArthur Foundation and author of The Circular Economy: A Wealth of Flows, shares some of his thinking behind this important new publication in this interview with Circulate.
For the first time, companies will be able to assess how successful they are in transitioning to a circular economy. The Ellen MacArthur Foundation and Granta Design announced the findings of the Circularity Indicators Project and the release of a web-based assessment tool that can be used by businesses to
The most common examples of the circular economy in practice are in sectors like consumer electronics – high value products and technologically focused. Indeed, many of the initial opportunities, or “lowest hanging fruit”, have been in developing business models around reuse, refurbishment and remanufacturing, and it is likely that the
Walking through the remains of Grytviken whaling station in South Georgia in 2006, Ellen experienced a defining moment in her life, one that would ultimately lead her to retire from professional offshore racing and set up the Ellen MacArthur Foundation. “We go somewhere, use up a resource and move on
Since the industrial revolution, our economy has followed a linear “take, make and dispose” model, generating wealth by consuming finite resources. Although cheap energy and resources fuelled its success throughout the 21st century, recent price rises and increased volatility have brutally reversed that trend. But whilst the context has changed,